Buying a domain name itself isn’t difficult. Finding a good domain for your practice and chiropractic marketing
is more challenging. It is important to choose a name that is easy to remember and fits in well with your SEO
strategy. But, don’t worry if you cannot find your first domain name of choice; we can work with others.
Keep the goal of your chiropractic domain name in mind.Keep in mind the quality and frequency of your content is going to be more valuable than the best domain name. The domain name will be how people find you, so it cannot be too different from your overall business identity.
You can start searching on line by entering in the domain name into your Google window or GoDaddy domain name
window (or other domain name purchasing site like: Active Domain, Buy Domains, etc. and see what comes up. We
don’t suggest this as it really serves no purpose and only leads to frustration. Heck, you may unknowingly pass
up on a good domain name and purchase one that doesn’t fit as well.
What is a domain name?
A domain name is an identification label that defines a realm of administrative autonomy, authority, or
control in the Internet, based on the Domain Name System (DNS). In other words it is the name used that directs people to your website.
Opinions are abound regarding the topic of domain name purchases. The domain name you buy depends on what you are
trying to accomplish with your website. Write down some choices next to each number to get your brainstorming
juices flowing.
Here are 5 ways you can pick your chiropractic domain names to purchase.
1. Buy your own name
Great idea unless your name is common and already taken. The opposite would be a name all but impossible to
spell. Take Arnold Schwarzenegger for instance, sure everyone knows the name, but who can always remember exactly
how to spell it? Buying your practice name is the other option. People will type in your name and your business
name first when trying to find you through a search.
2. Buy your location
The town where you practice may be easy to remember, but it has nothing to do with your business. True, but write
down some names of places in your area that everyone knows and remembers. This could be a big City name like New
York City all the way to a city area name, such as Willow Heights. Prominent street names work too, if everyone
knows the street, i.e. Main Street Chiropractic, if your practice is located on Main street.
3. What about your technique name?
Most likely your technique name is already purchased and being used. But, if we combine your technique name with
the area you practice, that may work. Just keep in mind, the assumption is people will know your technique. It is
unlikely new patients will find you directly this way, but returning patients might. It also allows you some
unique branding regarding your practice identity. You can also choose your speciality, ie. lakeshorewellness.com,
lakeshoresportsdoc.com, lakeshoreinjury.com, etc.
4. Check out other practice domain names
Take a look at other practice and health related domain names in your community. I’m not saying buy similar
names, look and see how they are using their names to create their own unique on line identity. You may get some
good ideas. If they are on page one of Google and in a area of high concentration of other chiropractors, also
marketing on line, then they may have some idea about internet marketing. Means they either know something about
SEO or got lucky. Either way, they have something to teach.
5. Pick a domain name people search
Search terms are words people use to find what they are looking for on the web. This is known as a “keyword”.
This could include conditions such as Fibromyalgia, low back pain, headaches, etc. Beware, these specific names
need to be used properly. Some docs have more than one website each with specific conditions emphasized and fully
explored on the site.
In computer programming, a keyword is a word or identifier that has a particular meaning to the programming
language. The meaning of keywords — and, indeed, the meaning of the notion of keyword — differs widely from
language to language.
Keyword use is beyond the scope of this post in chiropractic marketing, but we will get into this topic in more
detail later.
Quick Tip: Check out the Google AdWords keyword tool. Enter in some of the keywords you would like to use in your
domain and see what pops up. This free keyword tool will show you how often the word is searched and how
competitive the keyword is in paid search.
Suffice to say picking a chiropractic domain name based on a keyword is good for helping people find you when
doing an online search, but difficult to brand your practice. For example the keyword phrase “neck-pain-Your-
Town” may be the way people are searching for your services in your area, but choosing a domain name based solely
on this fact may limit you in the future. You may rank high for neck pain searches in Your-Town, but not so well
with other keyword terms.
Chiropractic domain name with domain forwarding
Answer: Buy another domain name to brand yourself. You can buy a domain name and have it point to your website of
choice. This is called domain redirection or URL forwarding (Uniform Resource Locator). You will need to change
the settings from the domain name company you purchased the name from, to point (redirect) to the website you
choose.
Choosing a domain with your phone number in it does not help your search rankings much and should generally be
avoided. Take it from me, this doesn’t work, I tried it. And I have a nice domain name for sale with a now
defunct phone number in it if you want to buy it. : ))
Here is a must do list, try to get as many as you can when choosing your chiropractic domain name:
Do List:
Buy a (Dot)”.com” name over any other- no dot-net’s, dot-org’s, dot-me’s, etc.
Buy your business name
You can use dashes in the domain name if others are taken. ie. Franklinchiropractic.com is taken, but
Franklin-chirorpactic.com isn’t. Careful or you may drive your web traffic the other site as your clientele keeps
forgetting to type the dash in your domain.
Choose a name that is memorable and/or easy to say
Short names are better than long names, keep it as short as possible
Keep your domain relevant to the content of your website
Type out your name does it look right, dranklor.com (Dr. Anklor) sounds okay, but drank-lor doesn’t fit so well
Don’t List:
Don’t buy a .us, .org, .tv, .me or other
Don’t worry about upper case and lower case letters
Don’t be impulsive
Don’t let some sweet talking internet guru, or company, or whoever buy your domain name
Resources:
Domain name research and providers:
GoDaddy.com
ICANN.com
Take charge of your patient’s notes. Visit our websites today to find out more about chiropractic practice
management software. http://www.quick-charts.com and http://www.youtube.com/watch?v=I_NKRYl2mSE

